Scope and brands

The corporation markets specific brand names to different market segments:

• Business/Corporate class: including OptiPlex, Latitude, and Precision, where the company's advertising emphasizes long life-cycles, reliability and serviceability:

• OptiPlex - office desktop computer systems
• Vostro - office/small business desktop and notebook systems
• n Series - desktop and notebook computers shipped with Linux or FreeDOS installed
• Latitude - commercially-focused notebooks
• Precision - workstation systems and high-performance notebooks. (Some of them including Linux pre-installed.^[46])
• PowerEdge - business servers
• PowerVault - direct-attach and some network-attached storage (NAS)
• PowerConnect - network switches
• Dell/EMC - storage area networks (SANs)
• EqualLogic - enterprise class iSCSI SANs

• Home Office/Consumer class: including Inspiron and XPS brands, emphasizing value, performance and expandability:

• Dimension (discontinued) - consumer desktop systems.
• Inspiron - budget desktop and notebook computers.
• Studio - mainstream desktop and laptop computers.
• XPS - high-end desktop and notebook computers.
• Studio XPS - high-end design-focus of XPS systems and extreme multimedia capability
• Alienware (XPS Extreme) - high-performance gaming systems rivaling HP's gaming division, VoodooPC
• Adamo - high-end luxury laptop to compete with the MacBook Air.

• Peripherals: Dell has also diversified its product line to include peripheral products such as USB keydrives, LCD televisions, and printers.

• Dell monitors LCD TVs, plasma TVs and projectors for HDTV and monitors

• Services and support:

• Dell On Call - extended support services (mainly for the removal of spyware and computer viruses)
• Dell Support Center - extended support services (similar to "Dell On Call") for customers in the EMEA. The Solution Centers also support hardware for customers outside of warranty.
• Dell Business Support - a commercial service-contract that provides an industry-certified technician with a lower call-volume than in normal queues; it covers hardware- and some software-support.
• Dell Everdream Desktop Management - "Software as a Service" remote-desktop management. Lyndon Rive, Elon Musk and other partners sold Everdream to Dell.^[47]
• Your Tech Team - a new^[update] support-queue available to home users who purchased their systems either through Dell's website or through Dell phone-centers. These customers gain access to a specialized queue. Customers can request a technician with whom they have worked previously, and the technicians can troubleshoot a wider range of problems — including some that would fall under the "Dell on Call" category. Data backup and virus removal remain out-of-scope for this queue.

Dell also offers Red Hat and SUSE Linux for servers; as well as "bare-bones" computers without pre-installed software (available on n Series by default and by request on XPS and Inspiron systems) at significantly lower prices. Due to Dell's licensing contract with Microsoft, Dell allegedly^{[citation needed]} cannot offer those systems on its website and customers have to request them explicitly. (Dell does offer those systems via its web site. ^[48] ). Dell has to ship such systems with a FreeDOS disk included in the box and must issue a so-called "Windows refund" or a merchandise credit after sale of the system at the "regular" retail price.

• Discontinued products/brands:

• Axim - PDAs using Microsoft's Windows Mobile (discontinued on April 9, 2007^[49])
• Dimension - home and "small office, home office" desktop computers (discontinued July 2007; replaced by Inspiron and Vostro desktops)
• Dell Digital Jukebox - MP3 players (discontinued August 2006)
• Dell PowerApp - application-based severs
• Dell Omniplex - 486- and Pentium-based desktop and tower computers previously supported to run server and desktop operating systems.